How price consulting is coming of age

Simon Hermann

Мир новой экономики, 2014, issue 1, 57-66

Abstract: This article describes and discusses the coming of age of price consulting from the perspective of the world’s leading price consultancy, Simon, Kucher & Partners. Starting with modest theoretical and methodological beginnings, the price consulting field has evolved into many specializations, including price measurement, price model building, pricing structures, and vertical industry segments. Its current stage of development is marked by advanced integration of theory and practice. Despite significant progress in recent decades, there remains considerable growth potential for the future. Similar to a young adult, price consulting still has much to learn and can further contribute to the professionalization of price management.

Keywords: ЦЕНОВАЯ КОНСУЛЬТАЦИЯ; ЦЕНОВОЙ ОТВЕТ; ОБЪЕДИНЕННОЕ ИЗМЕРЕНИЕ; ЭТАП РАЗВИТИЯ (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031257:15724396

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