Expanding health tourism in Indonesia: prospective sharia salons and spas

Bafadhal Aniesa Samira
Additional contact information
Bafadhal Aniesa Samira: Faculty of Administrative Science, University of Brawijaya

Russian Journal of Agricultural and Socio-Economic Sciences, 2017, vol. 61, issue 1, 112-118

Abstract: Currently, health issues have grown rapidly into Health Tourism segment to strengthen Indonesia’s tourism. Ironically, the proliferation of salon and spa business as well as other forms of health tourism business is considered to cause negative effects in the form of destructive cultural penetration of foreign tourists. This study aimed to analyze the prospects of sharia salons and spas in safeguarding the health tourism in Indonesia. Furthermore, we examine the mix variables of sharia marketing as a marketing stimulus to encourage Muslim tourists in making the decision to visit and re-visit as well as their interest in the sharia salons and spas. This explanatory study uses the paradigm of quantitative research involved 150 respondents of Muslim tourists and domestic visitors of sharia salons and spas in Malang, Indonesia. The results of this study indicate that stimulus of sharia marketing is needed to develop tourist visits, especially Muslim travelers in health tourism destination of sharia salons and spas.

Keywords: HEALTH TOURISM; SHARIA SALONS AND SPAS; MUSLIM TOURISTS; SHARIA MARKETING; INDONESIA (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://cyberleninka.ru/article/n/expanding-health- ... aria-salons-and-spas

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:031261:16967539

Access Statistics for this article

More articles in Russian Journal of Agricultural and Socio-Economic Sciences from CyberLeninka, Редакция журнала Russian Journal of Agricultural and Socio-Economic Sciences
Bibliographic data for series maintained by CyberLeninka ().