Аdvertising: history and MODERNITI

Snopok E. V.
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Snopok E. V.: South-Russian Management Institute-branch Russian Presidential Academy of National Economy and Public Administration

Электронный вестник Ростовского социально-экономического института, 2014, issue 3, 217-222

Abstract: The article analyses the advantages and disadvantages of different advertising media. Presents the evolution, discussed the purpose and object of advertising. Conclusions are made about possible directions of further improvement and development of advertising.

Keywords: РЕКЛАМА; ОСНОВНЫЕ СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ; СОЦИАЛЬНАЯ РЕКЛАМА; СКРЫТАЯ РЕКЛАМА; ИНТЕРНЕТ-РЕКЛАМА (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:scn:031802:15665003

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