Aeg branding as an example of programme Value Proposition in russian universities’ practice

Barsukova Olga Vadimovna
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Barsukova Olga Vadimovna: Russian Academy of National Economy and Public Administration

European journal of economics and management sciences, 2015, issue 2, 8-11

Abstract: Nowadays universities throughout the world consider University Value Proposition the main tool of attracting and maintaining the most talented student body. Russian Universities are not the exception, albeit they lack the development of what one might call Programme Value Proposition. Branding of Advanced English Group in NIU RANHIGS is the one and only example, which the article under consideration deals with.

Date: 2015
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