Features of forming of brand of Krasnodar region

Starkova Nadezhda Olegovna and Buchina Elena Vasilievna
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Starkova Nadezhda Olegovna: Kuban State University
Buchina Elena Vasilievna: Kuban State University

European journal of economics and management sciences, 2015, issue 2, 16-19

Abstract: Rising role of branding of territories in management of socio-economic development of regions has been estimated. Most favorable conditions for the formation of an effective brand in the region have been determined. Unique advantages of Krasnodar region, as one of most promising and attractive for tourists, businessmen and investors Russian regions have been characterized. Proposals for organization of brand management and brand development of Krasnodar region have been formed.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:scn:032479:15821088

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