Key instruments of improving the export marketing system effectiveness

Yu.I. Prodius and V.Yu. Kolomiets
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Yu.I. Prodius: Odessa National Polytechnic University, Odessa, Ukraine
V.Yu. Kolomiets: Odessa National Polytechnic University, Odessa, Ukraine

Economics: time realities Экономика: реалии времени, 2014, issue 6 (16), 64-69

Abstract: There were considered the essence and definition of the marketing mix, marketing system in international business activity and defined the key tools to improve its performance on foreign markets in this article.

Keywords: complex marketing; marketing system; international marketing; foreign trade marketing; access to foreign markets; market research (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:scn:032811:16525858

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