Marketing research based on the use of information and communication technologies

Tetiana O. Oklander
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Tetiana O. Oklander: Odessa National Polytechnic University, Odessa, Ukraine

Economics: time realities Экономика: реалии времени, 2015, issue 4 (20), 88-95

Abstract: The article discusses the reasons for reducing the effectiveness of traditional methods of marketing research. Highlighted the attributes and functions of social networks in conducting marketing surveys. The possibilities of technology and the algorithm Big Data in the study and analysis of semi-structured and unstructured data. The methods of data processing when working with large databases. The necessity of the use of modern methods of marketing research based on information technologies in enterprises.

Keywords: information economy; marketing research; social networks; technology Big Data (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:scn:032811:16538452

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