Взаимосвязь коммуникативной компетенции и лояльности клиентов в условиях новых медиа

Mariana Petrova (m.petrova@ts.uni-vt.bg) and Fedorova Olena
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Fedorova Olena: ISMA,Founder School of Modern Communications „Taktika”, Riga International School of Economics and Business Administration (RISEBA), Member of the Latvian Association of PR-specialists (LASAP)

International Journal of Innovative Technologies in Economy, 2016, issue 4 (6), 7-10

Abstract: The modern level of development of Web 2.0 technologies. The role and place of social media. The tools of the modern SMM manager and its systematization. The key problem, as with any innovations, is undeveloped tools and approaches in promoting SMM. It is important to classify different possibilities of using the tools and its appliance to various communicative situations. In the future, the progress in the development of social networks may lead to automation of management; management costs reduction and decentralization of direct execution. It is important to organize social networking opportunities; to classify them on the basis of the application with respect to communication tasks of the company. Over the last few years, social media and social networks play increasingly popular role in society. The actual topic for today is the systematization of social networking technologies, in building communication for B2C. Most companies in the world, recognize that, nowadays, the driving force of communications, belongs to the consumers, who are becoming more social, communicating through online networks, forums and blogs, sharing photos, and links, creating professional communities, etc. Considering the publications in social networks as a way to stimulate sales and enhance competitiveness, it is possible to allocate few basic markers, that reflect the effectiveness of the account: Attendance; time spent on the page; number of visitors who came on advertising; pages used, that serve as a link to your page; average growth values of the resource.

Keywords: SOCIAL NETWORKING; INTERNET; SOCIAL MEDIA; COMPETITION (search for similar items in EconPapers)
Date: 2016
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