Стратегии торгового маркетинга участников потребительского рынка

Синяева Инга Михайловна
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Синяева Инга Михайловна: Финансовый университет при Правительстве Российской Федерации

Торгово-экономический журнал, 2015, vol. 2, issue 3, 213-230

Abstract: The article discusses trade marketing strategies for members of consumer market including the strategies consumer behavior and merchandizing strategies. Considering the modern tendencies and laws of consumer market development, the author studies the nature of consumers' behavior and specificities of merchandizing strategies development. The author reveals insights into internal and external factors of consumer behavior in a logical sequence (Tables 1, 2) illustrating the factors which reflect a consumer's personality and models of consumer behavior. The focus is made on the significance of development and implementation of trade marketing strategies consumer behavior assessment and the rules of visual merchandizing.

Keywords: CONSUMER MARKET; TENDENCIES; CONSISTENT PATTERNS; STRATEGY; CONSUMER BEHAVIOR; MERCHANDIZING; INTERNAL FACTORS; EXTERNAL FACTORS; MERCHANDIZING RULES; EFFECTIVE RESERVES; EFFECTIVE PLACEMENT; EFFECTIVE PRESENTATION (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:scn:033125:16913509

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