EconPapers    
Economics at your fingertips  
 

Methodological Approach to Assessing Prospects for Strategic Transformation of Retailers

M. Chorna, R. Buhrimenko and A. Zonwire
Additional contact information
M. Chorna: Kharkiv State University of Food Technology and Trade, Kharkiv, Ukraine

Вестник Киевского национального университета имени Тараса Шевченко. Экономика., 2019, vol. 3(204), issue 204, 51-56

Abstract: The article presents a methodological approach to assessing prospects for strategic transformation of retailers by creating free competition for fundamentally new markets, which are – the blue oceans . The approach was developed in agreement with the principles of the matrix method using modern attributes-indicators of the specific character of the activities of retailers, namely the volume of the non-food group of goods and the share of the Internet network in the structure of the retailers’ turnover.

Keywords: blue ocean strategy; retail trade; competition; market space (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://socionet.ru/~visnyk/files/204-51-56.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:pnoeeq:204a7

Access Statistics for this article

Вестник Киевского национального университета имени Тараса Шевченко. Экономика. is currently edited by Ганна Харламова

More articles in Вестник Киевского национального университета имени Тараса Шевченко. Экономика. from Socionet, Киевский национальный университет имени Тараса Шевченко
Bibliographic data for series maintained by Ганна Харламова ().

 
Page updated 2020-05-03
Handle: RePEc:scn:pnoeeq:204a7