Methodological Approach to Assessing Prospects for Strategic Transformation of Retailers

M. Chorna, R. Buhrimenko and A. Zonwire
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M. Chorna: Kharkiv State University of Food Technology and Trade, Kharkiv, Ukraine

Вестник Киевского национального университета имени Тараса Шевченко. Экономика., 2019, vol. 3(204), issue 204, 51-56

Abstract: The article presents a methodological approach to assessing prospects for strategic transformation of retailers by creating free competition for fundamentally new markets, which are – the blue oceans . The approach was developed in agreement with the principles of the matrix method using modern attributes-indicators of the specific character of the activities of retailers, namely the volume of the non-food group of goods and the share of the Internet network in the structure of the retailers’ turnover.

Keywords: blue ocean strategy; retail trade; competition; market space (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:scn:pnoeeq:204a7

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