Group relations and internal communication in crisis situations

Gabriel-Florin Mesaroè˜ and Cătălina Tarba (Duță)
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Gabriel-Florin Mesaroè˜: PhD, Valahia University of TârgoviÅŸte, Romania
Cătălina Tarba (Duță): PhD, Valahia University of Târgovişte, Romania

Social-Economic Debates, 2021, vol. 10, issue 2, 13-29

Abstract: Performance management can no longer be the only option for organizations in competitive or changing contexts. When customers have a choice, companies need to do their best to become better, closer to consumers. In short, any organization, regardless of the industry in which it is located, is forced to create value for customers. Such an approach requires organizational involvement at all levels. Understanding of the actors that lead to the creation of value for customers and of the role of each of the organization in delivering this value is in fact one of the key elements of the firms operating in the current competitive context. Everything it does and, above all, what a company does not do, affects the consumers' perception of the value of the product. On the other hand, in contexts of change, demographic pressures, market liberalization, responsible firms localize their employees, treating them like genuine internal customers.

Keywords: communication; group; crise; relations (search for similar items in EconPapers)
JEL-codes: O00 O10 O13 (search for similar items in EconPapers)
Date: 2021
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