THE IMPACT OF SOCIAL NETWORKS ON TOURISM MARKETING

Ruxandra Bărbuc (Popescu), Sebastian Gabor, Florin Dimitrescu, Cristian Daniel Pop, Marian Catalin Burcescu and George Alexandru Ivan
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Ruxandra Bărbuc (Popescu): Valahia University, Romania
Sebastian Gabor: Valahia University, Romania
Florin Dimitrescu: Valahia University, Romania
Cristian Daniel Pop: Valahia University, Romania
Marian Catalin Burcescu: Valahia University, Romanian
George Alexandru Ivan: Valahia University, Romanian

Social-Economic Debates, 2022, vol. 11, issue 2, 93-100

Abstract: In addition to the technical requirements of Web 2.0, there is also a social change and virtualization of social networks with much deeper consequences. The importance of social media and its far-reaching effects on tourism are becoming increasingly clear, so the need to address the topic of social media in tourism can no longer be dismissed out of hand. Experts are already talking about the development of the Internet, where the dichotomy between virtual and physical space dissolves. As a result, the Internet has had a massive impact on the real world and, as a result, on the practice of tourism. The purpose of this paper is to analyze the theme of the social web and tourism, which is currently a discussion that remains limited to a manageable community. The results showed how user ratings are used in the Romanian tourism market. They also showed that mapping the customer journey with the help of social networks can reveal a lot of ways for the company to improve its communication with different target groups along the customer journey

Keywords: social media; travel portal; Web 2.0; travel decision (search for similar items in EconPapers)
JEL-codes: D83 M15 Z32 (search for similar items in EconPapers)
Date: 2022
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