THE ROLE OF ARTIFICIAL INTELLIGENCE IN CULTURAL PRODUCT DEVELOPMENT: A COMPREHENSIVE ANALYSIS

Trif Georgiana
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Trif Georgiana: Babeș Bolyai University, Cluj- Napoca,1 December University, Alba Iulia

Social-Economic Debates, 2024, vol. 13, issue 2, 43-54

Abstract: The development of cultural products has traditionally relied on human creativity, traditional practices, and manual methodologies. However, integrating Artificial Intelligence (AI) into this field marks a transformative shift, introducing new opportunities for innovation, efficiency, and cultural resonance. This paper examines how AI can support cultural product development, focusing on design processes, audience analysis, and content personalization. AI tools offer creators insights into cultural trends and consumer preferences, enabling products that meet contemporary demands while preserving authenticity. Ethical challenges, such as cultural sensitivity and balancing human oversight with machine processes, are also explored. This conceptual study synthesizes interdisciplinary insights to present AI’s impact on cultural industries.

Keywords: artificial intelligence (ai); cultural product development; innovation in cultural industries; ethical ai integration; audience analysis; content personalization (search for similar items in EconPapers)
JEL-codes: O3 O32 O33 (search for similar items in EconPapers)
Date: 2024
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