Economics at your fingertips  

Entrepreneurship implications on marketing function

Isachi Silvia Elena ()
Additional contact information
Isachi Silvia Elena: Centre of Financial and Monetary Research “Victor Slavescu”

Social-Economic Debates, 2016, vol. 5, issue 1, 23-29

Abstract: In the current context of globalization, entrepreneurship appears as a factor able to address economic and social challenges, contributing to a greater extent to the consolidation of a knowledge-based economy. In these circumstances, entrepreneurship can be seen as a factor of economic growth, social progress and employment work. The importance of entrepreneurship is given the ability to stimulate certain sectors of the local economy due to the load of innovation that can transmit contributing decisively to the endogenous development of the area. An entrepreneur which incorporating effective marketing in his business will easily identify needs, preferences and characteristics of target segments and will induce changes needed to serve these segments. These skills contribute to the survival of the market and achieve a performance level higher than competitors, being characteristic of entrepreneurial marketing, the key to success in complex and dynamic competitive environment in which firms operate today.

Keywords: Entrepreneur; marketing; globalization; innovation (search for similar items in EconPapers)
JEL-codes: D F M (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link) (application/pdf) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Social-Economic Debates is currently edited by Cristina Balaceanu

More articles in Social-Economic Debates from Association for Entreprenorial Spirit Promotion
Series data maintained by Adi Sava ().

Page updated 2017-09-29
Handle: RePEc:sdb:social:v:5:y:2016:i:1:p:23-29