The importance of quality components of TQM

Mirela Dogaru and Elena David
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Elena David: Dimitrie Cantemir Christian Univerity, Bucharest

Social-Economic Debates, 2017, vol. 6, issue 1, 65-69

Abstract: Managers at all levels and representing all of the organization's functions need to work closely together to understand the company's market situation before it can determine which the most important competitive priorities are. There are four categories of competitive priorities: cost, quality, time and flexibility. Many companies claim that the top priority is quality, while many customers claim that they are looking for quality in the products they buy however, quality has a subjective significance, depending on who defines it. When companies focus on quality, as a competitive priority, they actually focus on quality dimensions that are co nsidered important by customers. In the literature, two dimensions of quality can be identified as a competitive priority.

Keywords: Quality; customer satisfaction; process orientation; continuous improvement and learning (search for similar items in EconPapers)
JEL-codes: L25 (search for similar items in EconPapers)
Date: 2017
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