The importance of cross-border regions and trends in tourism development in the Danube-Cris-Mures-Tisa EuroregionSystems to manage the efficiency of public transport of people through indicators and respective values of good practice

Daniela Varvaruc, Mirela Stoican and Adina Camarda
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Daniela Varvaruc: University of Bucharest, Faculty of Geography, Romania
Mirela Stoican: Gheorghe Asachi College, Focsani, Romania
Adina Camarda: Faculty of Food and Tourism, Brasov, Romania

Social-Economic Debates, 2018, vol. 7, issue 1, 1-10

Abstract: The Danube-Criº-Mureº-Tisa Euroregion (DKMT), as a defining element of cross-border cooperation, has a varied tourist potential, which gives it the possibility of ensuring a special economic and social development. The promotion actions undertaken so far have been only timid attempts, which have not contributed to the expected results foreseen in the Euroregion development plan. The purpose of this paper is to highlight the need for effective promotion so that this area can be valued at its true value. The objectives of the study are to delimit and characterize the DKMT Euroregion in terms of tourism potential, to present the promotional actions carried out and to identify the conditions and modalities for promoting sustainable tourism in the Euroregion, based on green marketing and an integrated destination management system travel.

Keywords: Euroregion; development strategies; tourism promotion; tourism marketing (search for similar items in EconPapers)
JEL-codes: M31 Z32 (search for similar items in EconPapers)
Date: 2018
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