THE RIBEIRA SACRA AS A TOURIST DESTINATION: ANALYSIS FROM THE PERSPECTIVE OF ITS VISITORS

Roberto Carballo Meiriño, José Antonio Fraiz Brea and Elena Rivo López ()

Revista Galega de Economía, 2013, vol. 22, issue 1

Abstract: The Ribeira Sacra is a largely rural area located between the two inland provinces of Galicia. In this geographical space we develop a field research to describe the profile of visitors and to know their assessments on the quality level provided by tourist services, and satisfaction with other resources in this area. The findings are intended to contribute to improve the marketing strategy of this tourist destination.

Keywords: Ribeira; Sacra; /; Tourist; destination; /; Rural; tourism; /; Tourist; motivations; /; Consumer; satisfaction; /; Importance-performance; analysis (search for similar items in EconPapers)
Date: 2013
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