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SUSTAINABLE TOURISM IN THE CATALONIA’S TOURISM BRAND

Teresa Torres Solé, Mercè Sala Ríos and Mariona Farré Perdiguer

Revista Galega de Economía, 2013, vol. 22, issue 1

Abstract: The macroeconomic figures show the importance of tourism in economic structure Catalan. The aim of this study is to analyze the sustainability of Catalonian tourism brands, to determine a ranking order between them. This project is achieved via a multi-criteria technique that allows several relating factors of the sustainable tourism from the standpoint of environmental, sociocultural and economic development. Specifically nine sustainability indicators have been applied to the ten tourism brands. The findings indicate that few brands show a sustainable tourism profile and exist differences between them. Lleida, Catalonia and Costa del Garraf Central are offering a more sustainable tourism. On the other hand, the analysis notes that there isn’t a tourism model that is more sustainable than others.

Keywords: Indicators; of; sustainable; tourism; /; Tourism; brand; /; Tourism; model; /; Multi-criteria (search for similar items in EconPapers)
Date: 2013
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