 Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking SectorCampo Elías López-Rodríguez () and Luisa Fernanda Rodríguez-Calderón () Revista Galega de Economía, 2024, vol. 33, issue 3, 1-20 Abstract: This body of research aims to identify the relationship between elements of the Unified Theory of Acceptance and Use of Technology (UTAUT), the behavioral intention to use technology and the actual consumption of it among users in the Colombian banking sector. A factorial analysis and a structural equation model were used to analyze the impact of performance expectancy, effort expectancy, social influence and facilitating conditions on behavioral intention and the actual consumption of technology in a sample of 556 consumers from the Colombian banking sector. The results suggest that effort expectancy and facilitating conditions predict behavioral intention and actual use of technology in the studied population, whereas social influence and performance expectancy do not. In conclusion, financial entities are advised to understand consumer behavior to maintain relevant, competitive, and profitable relationships with their clients in a dynamic financial environment. Keywords: Technology acceptance; Financial consumer; Consumer behaviour; Banking sector (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sdo:regaec:v:33:y:2024:i:3_5 Access Statistics for this article More articles in Revista Galega de Economía from University of Santiago de Compostela. Faculty of Economics and Business. Contact information at EDIRC. |
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