Pro-environmental behavior in Costa Rica: A case study on price premiums for coffee certification

Jorge A. Valenciano-Salazar (), André, Francisco J. () and Soliño, Mario ()

Revista Galega de Economía, 2025, vol. 34, issue 2, 1-18

Abstract: This study examines the willingness to pay (WTP) of Costa Rican consumers for certified coffee. Two marketed coffee ecolabels (Fairtrade and Carbon Neutral) are considered, as well as non-marketed environmental certification (ISO 14001) to allow for comparison. A discrete choice experiment reveals that consumers are willing to pay a significant price premium for any of these three certifications. In a context where ensure equitable and sustainable conditions in the production of agricultural goods and taking action to combat climate change by reducing greenhouse gases is imperative, our results show that certified coffee, particularly fair trade and carbon neutral coffee, receive price premiums from Costa Rican consumers. Thus, eco-labels can serve as a means of promoting more sustainable practices within the coffee value chain.

Keywords: Carbon neutral; Fairtrade; ISO 14001; Discrete choice experiment; Willingness to pay (WTP) (search for similar items in EconPapers)
JEL-codes: O13 Q21 Q53 (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.15304/rge.34.2.10256
no

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sdo:regaec:v:34:y:2025:i:2_8

Access Statistics for this article

More articles in Revista Galega de Economía from University of Santiago de Compostela. Faculty of Economics and Business. Contact information at EDIRC.
Bibliographic data for series maintained by Marisa Chas-Amil ().