Motives and Marketing Strategies of Greek Companies Exporting to South-East European Markets

Panagiotis Liargovas and Konstantinos Skandalis

South-Eastern Europe Journal of Economics, 2008, vol. 6, issue 2, 227-244

Abstract: The purpose of this study is twofold. First, to conceptualize various internal, external and strategic factors explaining the motivation and the marketing strategy of Greek exporting firms based on a strategic management model. Second, to empirically test this model in the case of Greek firms exporting to South-East European (Balkan) markets. The analysis is accomplished through the observed behaviour of 41 firms listed on the Athens stock exchange involved in exporting to South-East Europe. It is based on a questionnaire which has provided several insights into export motivations and export marketing strategy elements. It uses principal component factor analysis technique in order to investigate common factors that might explain underlying beliefs about the perceived variables.

Keywords: export marketing; export motives; Greece; South-East European markets; factor analysis (search for similar items in EconPapers)
JEL-codes: F14 (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.asecu.gr/Seeje/issue11/LIARGOVAS.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:seb:journl:v:6:y:2008:i:2:p:227-244

Access Statistics for this article

More articles in South-Eastern Europe Journal of Economics from Association of Economic Universities of South and Eastern Europe and the Black Sea Region Contact information at EDIRC.
Bibliographic data for series maintained by Ms. Melina Petromelidou ().