DIRECT MARKETING IN THE ROMANIAN HEALTHCARE MARKET

Marina Covalenco (Dobrovolschi) () and Codruta Adina Baltescu ()
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Marina Covalenco (Dobrovolschi): Transilvania University of Brasov (Romania)
Codruta Adina Baltescu: Transilvania University of Brasov (Romania)

Journal of Smart Economic Growth, 2023, vol. 8, issue 3, 152-168

Abstract: Romania, is one of the most appreciated European countries for health tourism. Fields such as dental services or esthetical surgeries are options for Italian, Spanish, England, American, and German citizens and for Romanian citizens who worked in these countries. The statistical analysis of the medical Romanian market compared to the international regards marketing procedure accepted by companies to motivate International and European tourists to come to Romania for medical treatment. This study on based on descriptive marketing research to present the bond between digitalization, direct marketing actions, educational companies programs and growth of Romanian medical tourism, and entrepreneurial marketing perspectives concerning the global sustainable development index, in the context that Brasov will host Healthcare HUB in Eastern Europe.

Keywords: Romanian tourism market; direct marketing; digitalization; medical tourism (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:seg:012016:v:8:y:2023:i:3:p:152-168

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