A QUANTITATIVE ANALYSIS OF TRANSYLVANIA UNIVERSITY STUDENTS ATTITUDES TOWARDS THE RESEARCH AND DEVELOPMENT INSTITUTE OF TRANSILVANIA UNIVERSITY OF BRAȘOV

Anita Cornelia Szakal () and Ana Alexandra Mocanu ()
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Anita Cornelia Szakal: Transilvania University of Brașov
Ana Alexandra Mocanu: Transilvania University of Brașov

Journal of Smart Economic Growth, 2024, vol. 9, issue 1, 1-16

Abstract: The process of digitization has the potential to influence the behaviors of young consumers, particularly in the academic environment, specifically concerning modes of information acquisition. The present article aims to elucidate the attitudes of students at Transilvania University regarding the The Research and Development Institute of Transilvania University of Brașov (RDIT) activities. In pursuit of this objective, a quantitative research study was conducted among the students of Transilvania University of Brașov, yielding valuable insights for the academic environment. Consequently, sources employed by the youth to gather information about the university environment were identified, as well as the level of awareness of RDIT among university students. Furthermore, the article explores the students' interest in engaging in various voluntary activities within this institution.ing/education program compared to males.

Keywords: higher education; educational marketing; consumer behavior (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:seg:012016:v:9:y:2024:i:1:p:1-16

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