THE BEHAVIORS OF CHINESE STUDENTS IN CHOOSING ABROAD STUDIES

Zongsheng Chen () and Cristinel Petrișor Constantin
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Zongsheng Chen: Transilvania University of Brașov
Cristinel Petrișor Constantin: Transilvania University of Brașov

Journal of Smart Economic Growth, 2024, vol. 9, issue 2, 1-11

Abstract: In the context of a high development of economic globalization, international education is becoming increasingly popular. A large number of Chinese students are choosing every year to study abroad, making China one of the largest countries that provide international outgoing students. The research on the behaviors of Chinese university students studying abroad helps to uncover the underlying rules and mechanisms of international education, as well as reveal effective strategies to attract more Chinese outgoing students. Additionally, marketing strategies for Chinese university students studying abroad are proposed in the conclusion.

Keywords: marketing strategy; outgoing students; Chinese universities; quantitative research; educational marketing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:seg:012016:v:9:y:2024:i:2:p:1-11

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