Especialización en baja calidad: España y el mercado internacional del vino, 1950-1990

Eva Fernández ()

Historia Agraria. Revista de Agricultura e Historia Rural, 2012, issue 56, 41-76

Abstract: This article analyses the causes of the slow modernisation of wine production and the low investment in quality in Spain during the second half of the twentieth century by focusing on the domestic and international market for Spain’s wines. Until the 1980s, demand in the domestic market concentrated on ordinary wines that were mostly sold in bulk. In the international market, exporters also specialised in inferior wines. The international market for cheap Spanish wines expanded until 1970, but this demand sharply declined from the 1980s. Spain’s exporters found it difficult to take advantage of the «globalisation» of wine, and lost market share because of their tardiness in converting to the sale of fine wines. Duality in the international wine market, as well as the characteristics of the globalisation of wine markets, are also studied in this article.

Keywords: Wine; International Market; Consumption; Spain; 20th Century (search for similar items in EconPapers)
JEL-codes: F14 N50 N54 Q17 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:seh:journl:y:2012:i:56:m:april:p:41-76

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