Does the Country of Origin matters for hybrid products?

Anca Tamas ()
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Anca Tamas: Bucharest University of Economic Studies

International Journal of Business and Management, 2016, vol. 4, issue 1, 85-104

Abstract: Purpose-the aim of the paper is to assess how is Country of origin perceived for the hybrid products by the Romanian consumers. Design/methodology/approach-statistical analyze and econometric methods, using SPSS, the Pearson correlation, the cluster method, the t-test; critical assessment of literature review; quantitative methods: 126 online questionnaires. Findings-Country of origin is important for buying decision in the case of hybrid products; Country of Brand is mostly perceived as the Country of Origin of the considered hybrid products; identifying the Country of Origin is more demanding for hybrid products. Practical implications-considering the consumers? opinions on the Country of Origin for the hybrid products retailers could emphasize the Country of Brand. Originality/value-providing an insight of an area with only few researches and an insight on the Romanian consumers. Limitations-the respondents were only from the South part of Romania

Keywords: country of origin; hybrid products (search for similar items in EconPapers)
JEL-codes: D12 M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sek:jijobm:v:4:y:2016:i:1:p:85-104

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