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Journal of Marketing and Consumer Behaviour in Emerging Markets

2015 - 2020

From University of Warsaw, Faculty of Management
Contact information at EDIRC.

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Volume 2, issue 11, 2020

Polish Young Consumers’ AttitudesTowards Mobile Phone Brands pp. 4-15 Downloads
Dawid Gajda
Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry pp. 16-32 Downloads
Muhammad Tahir Jan, Ahmed Mohamed Hamed Aly Abouzaid, Nadeem and Tashpia Hossain
Perception, acceptability and decision-makingdeterminants of Soft Seltzer, a novel winegrapenon-alcoholic carbonated beverage categoryto health-conscious College students in California pp. 33-54 Downloads
Angelos K. Sikalidis, Aleksandra S. Kristo, Anita H. Kelleher and Adeline Maykish
Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review pp. 55-67 Downloads
Elnur Nabivi

Volume 2, issue 8, 2018

Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland pp. 4-20 Downloads
Andranik Muradyan
Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective pp. 21-32 Downloads
Versavel Tecleab Haile
Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook pp. 33-45 Downloads
Bogdan Anastasiei and Ana Raluca Chiosa
A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relates to authenticity. The analysis of the interviews reveals that product developers must embrace authenticity as a holistic framework if the phenomenon is to be constructive for companies within the product development industry. In line with the concept of authenticity as a multi-dimensional framework, this paper suggests that authenticity does not solely result from certain intrinsic tangible or intangible product characteristics, and that commercially strong products and brands do not automatically become “authentic”. The contribution of this paper to the product development fi eld is a framework for a multidimensional construct of authenticity, and an account of what representatives within selected companies talk about when asked about how they create consumer value, and how they contribute to valuable consumer experiences. The fi ndings are analysed and discussed in the context of literature on product development, brand management and marketing management pp. 46-65 Downloads
Per Kristav, Izabelle Bäckström, Axel Nordin, Anders Warell and Olaf Diegel

Volume 2, issue 6, 2017

Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison pp. 4-24 Downloads
Oznur Ozkan Tektas, Canan Eryigit and Ozge Tayfur Ekmekci
Sharing Economy: Why the Turkish consumers use Airbnb? pp. 25-36 Downloads
Volkan Yakin, Ayºe Idil Kacar and Canan Ay
Viral Marketing – the case of Turkey pp. 37-53 Downloads
Hanna Lewicka
The Mobile Shopping Engagement: Surveys’ Review and Empirical Study pp. 77-96 Downloads
Eftychia Gkiolnta, Vaggelis Saprikis and Maro Vlachopoulou

Volume 2, issue 4, 2016

Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention pp. 4-27 Downloads
Abdulrauf Animashaun, Tarila Iman Tunkarimu and Omkar Dastane
Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey pp. 28-39 Downloads
Ozlem Guzel and Taylan Dortyol
This paper examines the effect of message characteristics on donation behavior using an economic pp. 40-57 Downloads
Moon Young Kang, Byungho Park, Sanghak Lee, Jaehwan Kim and Greg Allenby
Effects of Motivating to Sustain Commitment of the Sales Professionals pp. 58-74 Downloads
Sayanjit Guha
Media Credibility Perception Among Millennials in Slovakia pp. 75-81 Downloads
Lucia Vilèeková

Volume 2, issue 2, 2015

Do Personality Types Make Consumers Exhibit Different Complaint Behaviors? pp. 4-14 Downloads
Olgun Kitapci and Ibrahim Taylan Dortyol
Authenticity in marketing: a response to consumer resistance? pp. 15-32 Downloads
Christine Marks and Melani Prinsloo
Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour pp. 33-48 Downloads
Aleksandra Korzeniowska
A conceptual model for driving green purchase among indian consumers pp. 49-59 Downloads
Prashant Trivedi
The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn pp. 60-63 Downloads
Anna Jedrzejczyk

Volume 1, issue 10, 2020

Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling pp. 4-23 Downloads
Arkadiusz Zaremba
Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries pp. 24-48 Downloads
MM. Andranik Muradyan
Social Media Content Headlinesand Their Impact on Attracting Attention pp. 49-59 Downloads
Kishokanth Jeganathan and Andrzej Szymkowiak
Gamifying Questions by Adding Contextin the Creative Development Marketing Research pp. 60-67 Downloads
Micha³ Œcibor-Rylski

Volume 1, issue 9, 2019

Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour pp. 4-13 Downloads
Bianka M³odkowska
Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers pp. 14-29 Downloads
Madalina Balau
Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations pp. 30-41 Downloads
Lorenza Kirana and Nila A. Windasari
The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer’s choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost, brand, and attitude towards customers’ intention to choose ECS on e-commerce. This research was conducted using a quantitative approach among customers who intended their goods to be shipped using ECS. Data of 100 respondents were collected and then analyzed using the structural equation model technique. We fi nd that there is no correlation between SQ and shipping cost and the attitude towards choosing a courier service. However, the analysis indicates that brand has an infl uence on the customer’s attitude towards choosing a courier service. Furthermore, the analysis suggests that the consumer’s attitude towards choosing a courier service acts as a mediator between SQ, shipping cost, and brand as regards the consumer’s intention to choose an ECS. It is worth noting that brand has a stronger infl uence on the consumer’s attitude compared to the former factors pp. 42-57 Downloads
Wiryanta Muljono and Sri Setiyawati

Volume 1, issue 7, 2018

Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services pp. 4-27 Downloads
Peter Misiani Mwencha and Stephen Makau Muathe
Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia pp. 28-47 Downloads
Borsali Awicha Amina and Benhabib Abderrezak
The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia pp. 48-65 Downloads
Grace Shalini A/P Radhakrishnan, Abdul Basit and Zubair Hassan
An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students pp. 66-83 Downloads
Nora Milanova and Vaggelis Saprikis

Volume 1, issue 5, 2017

The Use of Artificial Neural Networks (ANN) in Forecasting Housing Prices in Ankara, Turkey pp. 4-14 Downloads
Olgun Kitapci, Ömür Tosun, Murat Fatih Tuna and Tarik Turk
Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers pp. 15-28 Downloads
Norlia Ahmad
Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling pp. 29-44 Downloads
Zubair Hassan
Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment pp. 45-62 Downloads
Kizito Ogedi Alakwe and Ngozi Okpara
The Influence of Adult Children from “Generation Y” on the Shopping Decisions of their Parents pp. 63-71 Downloads
Anita Matuszewska

Volume 1, issue 3, 2016

SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways pp. 4-19 Downloads
Andrey Mikhailitchenko and Sanjay Varshney
Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers pp. 20-33 Downloads
Karim BEN Yahia, Soukeina Touiti and Mourad Touzani
Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers pp. 34-41 Downloads
Amirreza Mehraramolan
Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context pp. 45-50 Downloads
Khandoker Mahmudur Rahman and Nor Azila Mohd Noor

Volume 1, issue 1, 2015

The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention pp. 4-14 Downloads
Sharmuud Haliun and Seong-Do Cho
The determinants of Polish movies’ box office performance in Poland pp. 15-35 Downloads
Natalia Gmerek
Gender differences in mall shopping:a study of shopping behaviour of an emerging nation pp. 36-46 Downloads
M. Sadiq Sohail
Does a global young consumer exist? A comparative study of South Korea and Poland pp. 47-61 Downloads
Agnieszka Kacprzak and Katarzyna Dziewanowska
Using the SERVQUAL model to evaluate the quality of services for a farm school store pp. 62-74 Downloads
Michael C. Handrinos, Dimitrios Folinas and Konstantinos Rotsios
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