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Journal of Marketing and Consumer Behaviour in Emerging Markets

2015 - 2023

From University of Warsaw, Faculty of Management
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Volume 2, issue 15, 2022

The Attitude of Children and Parents Towards Children Influencers pp. 4-23 Downloads
Izabela Kolaszewska and Agnieszka Kacprzak
Consumer Behavior on the Organic Fruit and Vegetable Market: The Evidence from Poland pp. 24-36 Downloads
Joanna Pawlak and Wioletta Wroblewska
Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty pp. 37-52 Downloads
Lovemore Chikazhe and
Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa pp. 53-68 Downloads
Miriam-Miri Retief, Bertha Jacobs and Ann-Marie Fiore

Volume 2, issue 13, 2021

Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective pp. 4-21 Downloads
Charlene Eksteen and Michael Humbani
The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe pp. 22-36 Downloads
Kudzaishe Charlotte Gaura, Wilbert Manyanga and Lovemore Chikazhe
Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya pp. 37-56 Downloads
Anne Njonjo, Winnie Njeru, Francis Kibera and Joseph Owino
The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research pp. 57-65 Downloads
Michal Scibor-Rylski

Volume 2, issue 11, 2020

Polish Young Consumers’ AttitudesTowards Mobile Phone Brands pp. 4-15 Downloads
Dawid Gajda
Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry pp. 16-32 Downloads
Muhammad Tahir Jan, Ahmed Mohamed Hamed Aly Abouzaid, Nadeem and Tashpia Hossain
Perception, acceptability and decision-makingdeterminants of Soft Seltzer, a novel winegrapenon-alcoholic carbonated beverage categoryto health-conscious College students in California pp. 33-54 Downloads
Angelos K. Sikalidis, Aleksandra S. Kristo, Anita H. Kelleher and Adeline Maykish
Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review pp. 55-67 Downloads
Elnur Nabivi

Volume 2, issue 8, 2018

Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland pp. 4-20 Downloads
Andranik Muradyan
Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective pp. 21-32 Downloads
Versavel Tecleab Haile
Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook pp. 33-45 Downloads
Bogdan Anastasiei and Ana Raluca Chiosa
A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relates to authenticity. The analysis of the interviews reveals that product developers must embrace authenticity as a holistic framework if the phenomenon is to be constructive for companies within the product development industry. In line with the concept of authenticity as a multi-dimensional framework, this paper suggests that authenticity does not solely result from certain intrinsic tangible or intangible product characteristics, and that commercially strong products and brands do not automatically become “authentic”. The contribution of this paper to the product development fi eld is a framework for a multidimensional construct of authenticity, and an account of what representatives within selected companies talk about when asked about how they create consumer value, and how they contribute to valuable consumer experiences. The fi ndings are analysed and discussed in the context of literature on product development, brand management and marketing management pp. 46-65 Downloads
Per Kristav, Izabelle Bäckström, Axel Nordin, Anders Warell and Olaf Diegel

Volume 2, issue 6, 2017

Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison pp. 4-24 Downloads
Oznur Ozkan Tektas, Canan Eryigit and Ozge Tayfur Ekmekci
Sharing Economy: Why the Turkish consumers use Airbnb? pp. 25-36 Downloads
Volkan Yakin, Ayºe Idil Kacar and Canan Ay
Viral Marketing – the case of Turkey pp. 37-53 Downloads
Hanna Lewicka
Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK pp. 54-76 Downloads
Paulina Wojciechowska
The Mobile Shopping Engagement: Surveys’ Review and Empirical Study pp. 77-96 Downloads
Eftychia Gkiolnta, Vaggelis Saprikis and Maro Vlachopoulou

Volume 2, issue 4, 2016

Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention pp. 4-27 Downloads
Abdulrauf Animashaun, Tarila Iman Tunkarimu and Omkar Dastane
Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey pp. 28-39 Downloads
Ozlem Guzel and Taylan Dortyol
This paper examines the effect of message characteristics on donation behavior using an economic pp. 40-57 Downloads
Moon Young Kang, Byungho Park, Sanghak Lee, Jaehwan Kim and Greg Allenby
Effects of Motivating to Sustain Commitment of the Sales Professionals pp. 58-74 Downloads
Sayanjit Guha
Media Credibility Perception Among Millennials in Slovakia pp. 75-81 Downloads
Lucia Vilèeková

Volume 2, issue 2, 2015

Do Personality Types Make Consumers Exhibit Different Complaint Behaviors? pp. 4-14 Downloads
Olgun Kitapci and Ibrahim Taylan Dortyol
Authenticity in marketing: a response to consumer resistance? pp. 15-32 Downloads
Christine Marks and Melani Prinsloo
Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour pp. 33-48 Downloads
Aleksandra Korzeniowska
A conceptual model for driving green purchase among indian consumers pp. 49-59 Downloads
Prashant Trivedi
The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn pp. 60-63 Downloads
Anna Jedrzejczyk

Volume 1, issue 16, 2023

Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective pp. 1-21 Downloads
Elizabeth Kempen, Rejoice Tobias-Mamina, Mariette Strydom, Lorna Christie and Lorna Christie
.#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine pp. 22-38 Downloads
Katarzyna Sanak-Kosmowska
Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach pp. 39-50 Downloads
Daniel Dan
Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach pp. 51-78 Downloads
Dawid Gajda

Volume 1, issue 14, 2022

Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension pp. 4-21 Downloads
Elizabeth Kempen and Lorna Christie
Brand Love and Brand Forgiveness: An Empirical Study in Turkey pp. 22-39 Downloads
Merve Yanar Gürce, Petek Tosun and Güzide Öncü Eroglu Pektaº
Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer pp. 40-51 Downloads
Beata Piatkowska
SucTheoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates as high as 90% are true? This would mean that high costs of product innovation are incurred by many stakeholders who create a specifi c network of relationships, not just enterprises. The widespread belief that the new product failure rate is 90% is not supported by empirical evidence. The aim of the paper is to present the real market eff ects of new products, success and failure rates, from the point of view of food and non-food companies representing various industries. The research measures in the fi eld of marketing and sales eff ects of new products are also proposed. The method used in this paper is a literature review in the area of new product development and management. The author assumes that the review and conceptual nature of this research is dominant. Practical and social implications of the study, its originality concerns the results that provide the basis for the improvement of enterprises’ eff orts in the fi eld of a new product strategy. The limitations of the study include a complex character of considered theoretical constructs and they also concern the used secondary data sources on which the considerations in the article are based. The values of the paper refl ect the directions of enterprises’ conduct in the new food and nonfood product development process. Failure and success rates are in fact diffi cult to quantify. The research contribution to marketing sciences primarily includes the formulation of a set of real success and failure rates in food and non-food industries pp. 52-61 Downloads
Ireneusz P. Rutkowski

Volume 1, issue 12, 2021

Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective pp. 4-18 Downloads
Afsarul Islam, Nishath Anjum and Imran Ahmed
The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia pp. 19-36 Downloads
Nur Farihah Bt. Isamudin and Muhammad Tahir Jan
The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature pp. 37-54 Downloads
Bilge Nur Öztürk
Femvertising and Its Perception by Polish Female Consumers pp. 55-69 Downloads
Klaudia Macias

Volume 1, issue 10, 2020

Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling pp. 4-23 Downloads
Arkadiusz Zaremba
Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries pp. 24-48 Downloads
MM. Andranik Muradyan
Social Media Content Headlinesand Their Impact on Attracting Attention pp. 49-59 Downloads
Kishokanth Jeganathan and Andrzej Szymkowiak
Gamifying Questions by Adding Contextin the Creative Development Marketing Research pp. 60-67 Downloads
Micha³ Œcibor-Rylski

Volume 1, issue 9, 2019

Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour pp. 4-13 Downloads
Bianka M³odkowska
Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers pp. 14-29 Downloads
Madalina Balau
Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations pp. 30-41 Downloads
Lorenza Kirana and Nila A. Windasari
The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer’s choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost, brand, and attitude towards customers’ intention to choose ECS on e-commerce. This research was conducted using a quantitative approach among customers who intended their goods to be shipped using ECS. Data of 100 respondents were collected and then analyzed using the structural equation model technique. We fi nd that there is no correlation between SQ and shipping cost and the attitude towards choosing a courier service. However, the analysis indicates that brand has an infl uence on the customer’s attitude towards choosing a courier service. Furthermore, the analysis suggests that the consumer’s attitude towards choosing a courier service acts as a mediator between SQ, shipping cost, and brand as regards the consumer’s intention to choose an ECS. It is worth noting that brand has a stronger infl uence on the consumer’s attitude compared to the former factors pp. 42-57 Downloads
Wiryanta Muljono and Sri Setiyawati

Volume 1, issue 7, 2018

Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services pp. 4-27 Downloads
Peter Misiani Mwencha and Stephen Makau Muathe
Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia pp. 28-47 Downloads
Borsali Awicha Amina and Benhabib Abderrezak
The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia pp. 48-65 Downloads
Grace Shalini A/P Radhakrishnan, Abdul Basit and Zubair Hassan
An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students pp. 66-83 Downloads
Nora Milanova and Vaggelis Saprikis

Volume 1, issue 5, 2017

The Use of Artificial Neural Networks (ANN) in Forecasting Housing Prices in Ankara, Turkey pp. 4-14 Downloads
Olgun Kitapci, Ömür Tosun, Murat Fatih Tuna and Tarik Turk
Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers pp. 15-28 Downloads
Norlia Ahmad
Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling pp. 29-44 Downloads
Zubair Hassan
Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment pp. 45-62 Downloads
Kizito Ogedi Alakwe and Ngozi Okpara
The Influence of Adult Children from “Generation Y” on the Shopping Decisions of their Parents pp. 63-71 Downloads
Anita Matuszewska

Volume 1, issue 3, 2016

SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways pp. 4-19 Downloads
Andrey Mikhailitchenko and Sanjay Varshney
Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers pp. 20-33 Downloads
Karim BEN Yahia, Soukeina Touiti and Mourad Touzani
Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers pp. 34-41 Downloads
Amirreza Mehraramolan
Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context pp. 45-50 Downloads
Khandoker Mahmudur Rahman and Nor Azila Mohd Noor

Volume 1, issue 1, 2015

The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention pp. 4-14 Downloads
Sharmuud Haliun and Seong-Do Cho
The determinants of Polish movies’ box office performance in Poland pp. 15-35 Downloads
Natalia Gmerek
Gender differences in mall shopping:a study of shopping behaviour of an emerging nation pp. 36-46 Downloads
M. Sadiq Sohail
Does a global young consumer exist? A comparative study of South Korea and Poland pp. 47-61 Downloads
Agnieszka Kacprzak and Katarzyna Dziewanowska
Using the SERVQUAL model to evaluate the quality of services for a farm school store pp. 62-74 Downloads
Michael C. Handrinos, Dimitrios Folinas and Konstantinos Rotsios
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