Linking of the value based management and sales management among cable operators (Powiazanie zarzadzania wartoscia przedsiebiorstwa i zarzadzania sprzedaza wsrod operatorow kablowych)

Pawel Kossecki () and Katarzyna Dziewanowska
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Pawel Kossecki: PWSFTViT im. L. Schillera

Problemy Zarzadzania, 2012, vol. 10, issue 35, 164-178

Abstract: The author describes selected problems related to value management in cable companies. Relationships between value management and sales management are described. A case study analysis of leading Polish cable operator is presented. The main areas of sales management influencing the enterprise value are analyzed.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:10:i:35:y:2012:p:164-178

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