Direct sales management - a case study (Zarzadzanie sprzedaza bezposrednia - studium przypadku)

Adam Rudzewicz ()
Additional contact information
Adam Rudzewicz: Katedra Analizy Rynku i Marketingu, Uniwersytet Warminsko-Mazurski w Olsztynie

Problemy Zarzadzania, 2012, vol. 10, issue 35, 53-66

Abstract: This article aims to analyze the functioning of the sales department of a particular company. The sales department was based on canvassing. In the researched enterprise, there was a high staff turnover, lack of professional training, lack of career opportunities and advancement. The efficient functioning of the canvassing-based sales department is not something simple and easy. It requires knowledge and professional preparation. In the present case, the number of errors was so large that the company has not coped with competition and was eliminated.

Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://press.wz.uw.edu.pl/ems/vol10/iss35/4 (application/pdf)
http://pz.wz.uw.edu.pl/en (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:10:i:35:y:2012:p:53-66

Access Statistics for this article

More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().