The medical representatives on the pharmaceutical market. Preliminary research (Obraz uczestnikow rynku farmaceutycznego. Badanie pilotazowe)

Anna Pawlowska () and Monika Skorek ()
Additional contact information
Anna Pawlowska: Katedra Psychologii i Socjologii Zarzadzania, Wydzial Zarzadzania Uniwersytetu Warszawskiego
Monika Skorek: Katedra Marketingu, Wydzial Zarzadzania Uniwersytetu Warszawskiego

Problemy Zarzadzania, 2012, vol. 10, issue 35, 85-97

Abstract: Many factors determine the medical representatives' activity and effectiveness. In this article the results of preliminary research are presented. The main goal was to diagnose how medical representatives imagine their situation and other pharmaceutical market competitors. The analysis concentrates on the level of their optimism and self influence conviction to carry out selling goals. The research process included projective methods, which were useful to present problems in the dynamic context of pharmaceutical market.

Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://press.wz.uw.edu.pl/ems/vol10/iss35/6 (application/pdf)
http://pz.wz.uw.edu.pl/en (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:10:i:35:y:2012:p:85-97

Access Statistics for this article

More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().