The use of metaphors in teaching entrepreneurship (Wykorzystanie metafor w nauczaniu przedsiebiorczosci)

Magdalena Kubów ()
Additional contact information
Magdalena Kubów: Wydzial Zarzadzania, Uniwersytet Warszawski

Problemy Zarzadzania, 2012, vol. 10, issue 36, 99-115

Abstract: The paper is devoted to the presentation of the role of metaphors in entrepreneurship education. In search of the desirable path of entrepreneurship education the author presents one of the methods, likely to be used in the learning process. Assuming that the major challenge the education is facing is to develop an entrepreneurial creative attitudes, the author proposes the use of metaphors. In the first part of this study based on analysis of the literature, the author has made an attempt to characterize the role of metaphors and metaphorical thinking in the sciences of management, with a particular emphasis on entrepreneurship. The second part of the article is devoted to the presentation of the possibilities and limitations of the use of metaphors in the development of entrepreneurial attitudes of students.

Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://press.wz.uw.edu.pl/ems/vol10/iss36/6 (application/pdf)
http://pz.wz.uw.edu.pl/en (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:10:i:36:y:2012:p:99-115

Access Statistics for this article

More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().