Application of rough sets to identify the behavior rules of consumer for the purposes of multi-agent simulation model (Zastosowanie zbiorow przyblizonych do wykrywania regul zachowania konsumentow na potrzeby wieloagentowego modelu symulacyjnego)

Malgorzata Latuszynska (), Agata Wawrzyniak (), Barbara Wasikowska () and Fatimah Furaji ()
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Malgorzata Latuszynska: Uniwersytet Szczecinski
Agata Wawrzyniak: Uniwersytet Szczecinski
Barbara Wasikowska: Uniwersytet Szczecinski
Fatimah Furaji: University of Basrah, Irak

Problemy Zarzadzania, 2012, vol. 10, issue 38, 104-123

Abstract: This paper presents the possibility of application of the rough set theory in procedure of building a multi-agent model of consumer behavior. Discussed are: multi-agent simulation, methods of gathering and processing data and rough set theory in the context of identification of market behavior rules of consumers. In addition to these, the paper presents an example of a simulation model of consumer behavior in the electrical appliances market which was built with applying the proposed research procedure.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:10:i:38:y:2012:p:104-123

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