Strategie zachowan konsumpcyjnych seniorow na rynku dobr i uslug konsumpcyjnych. (Strategy of consumer behavior of the elderly on the market of consumer foods and services.)

Felicjan Bylok ()
Additional contact information
Felicjan Bylok: Wydzial Zarzdzania, Politechnika Czestochowska

Problemy Zarzadzania, 2013, vol. 11, issue 40, 123-142

Abstract: In the paper entitled: “Strategy of consumer behavior of the elderly on the market of consumer foods and services” the subject matter for analysis was deemed to be the consumer behavior of the elderly. The author is searching for the answer to the following questions: What are the specifics of the behavior of the elderly on the market of foods and services? What are the factors determining the consumer behavior of the elderly? What types of purchasing behavior are most frequently encountered among retirees? In searching for the answers to these questions, it was indicated that age is an important determinant in the variation of consumption. There is a focus on the analysis of the selected classification of elderly consumers indicating the difficulty in building the typology of this category of purchasers. Analysis was also carried out on the selected features of elderly consumers. With the aim of presenting the specifics of the category of elderly consumers, the results of personal research on the consumer behavior of elderly consumers on the market of goods and services were indicated. The most significant economic, social and individual factors determining the consumer behavior of elderly people have been identified.

Keywords: consumption; consumer behaviour; age; the elderly (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://press.wz.uw.edu.pl/ems/vol11/iss40/8 (application/pdf)
http://pz.wz.uw.edu.pl/en (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:11:i:40:y:2013:p:123-142

Access Statistics for this article

More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().