Zarzadzanie mediami – geneza, istota, koncepcje badawcze (Media Management – the origin, the idea and the research concepts )

Boguslaw Nierenberg ()
Additional contact information
Boguslaw Nierenberg: Uniwersytet Jagiellonski, Instytut Kultury

Problemy Zarzadzania, 2013, vol. 11, issue 44, 149-159

Abstract: The article describes basic concepts of carrying out research and defining media management. Research determinants and specification of given research area have been denoted, including information as primary stock being ‘utilized’ by media organizations. One introduced basic Polish and international research areas related to media management. Distinctness of attitude towards public and commercial media enterprises has been emphasized. The article verified two theses: 1. information, being basic good of contemporary world, requires new ways of management; it concerns especially media organizations; 2. the change of ways in which media organizations are managed requires staff possessing different than until now predispositions, knowledge and skills, which in turn, necessitates new ways of education.

Keywords: media management; research concepts; methodology system (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://press.wz.uw.edu.pl/ems/vol11/iss44/11 (application/pdf)
http://pz.wz.uw.edu.pl/en (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:11:i:44:y:2013:p:149-159

Access Statistics for this article

More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().