The Importance of Discounters in the Purchasing Decisions of Polish Consumers (Znaczenie sieci dyskontowych w decyzjach zakupowych polskich konsumentow)

Malgorzata Kosicka-Gebska (), Jerzy Gebski and Katarzyna Kwiecinska
Additional contact information
Malgorzata Kosicka-Gebska: Szkola Glowna Gospodarstwa Wiejskiego w Warszawie, Wydzial Nauk Zywieniu Czlowieka i Konsumpcji
Jerzy Gebski: Szkola Glowna Gospodarstwa Wiejskiego w Warszawie, Wydzial Nauk Zywieniu Czlowieka i Konsumpcji
Katarzyna Kwiecinska: Szkola Glowna Gospodarstwa Wiejskiego w Warszawie, Wydzial Nauk Zywieniu Czlowieka i Konsumpcji

Problemy Zarzadzania, 2016, vol. 14, issue 57, 106-118

Abstract: The article data from the review of secondary data and primary research shows that the preferences and buying trends among Poles have changed over twenty five years. Discounters are currently the fastest growing trading format, in which more than 70% of consumers buy. The market leader in the retail chain sector is Biedronka, which increased the number of shops by 1745 in the period of 2006–2015. Discounters have become popular due to: changing habits of shoppers, the ability to offer products at very low prices, proximity to the place of residence of consumers and improving the quality of products. The aim of this article is to draw attention to the specifics of the operation of discount stores in the Polish realities with a particular focus on Biedronka. Primary data on the behavior of consumers buying food there was obtained from a survey conducted in 2014 on a sample of 540 consumers. Classification-JEL: D1, D3, D4

Keywords: retail; discounter; consumer behavior (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://press.wz.uw.edu.pl/ems/vol14/iss57/6 (application/pdf)
http://pz.wz.uw.edu.pl/en (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:14:i:57:y:2016:p:106-118

Access Statistics for this article

More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().