 Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)Mariola Grzybowska-Brzezinska and
Adam Rudzewicz ()
Problemy Zarzadzania, 2016, vol. 14, issue 57, 166-175 Abstract: Society is becoming an increasingly information society, and consumers are active and conscious buyers. Shopping in the electronic form is an interesting alternative to traditional shopping. Competition in the food market is growing and forcing companies to continuously fight for consumers. Entrepreneurs more often and more willingly choose to sell food on the Internet. The aim of the article was to identify determinants of consumer behavior in the use of e-commerce for purchases of food. The subject of research were customers of online food shops. Purchasers of food on the Internet are generally young, well-educated people in a good financial situation. The advantage of buying food online is convenience of the purchasing process and delivery of orders to the address indicated. Most purchased products are drinks, stimulants and sweets. The most popular online food stores are Alma delicatessen and Piotr i Pawe³. A single purchase value far exceeds PLN 100. Keywords: consumer; internet; food preferences. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:14:i:57:y:2016:p:166-175 Access Statistics for this article More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC. |
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