Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)

Sara Supryn () and Genowefa Sobczyk
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Sara Supryn: Uniwersytet Marii Curie-Sklodowskiej w Lublinie
Genowefa Sobczyk: Uniwersytet Marii Curie-Sklodowskiej w Lublinie

Problemy Zarzadzania, 2016, vol. 14, issue 57, 176-191

Abstract: The article presents the results of research on the Polish consumers’ behavior in the e-commerce fashion industry. The authors pay attention to Internet sources of information about the fashion industry which consumers prefer to use and e-commerce domain knowledge specifically. Direct research focused on online and offline consumers’ attitudes towards shopping on the Internet, and encouraging and discouraging factors of online purchasing. This study presents the terms and conditions of the online purchasing process which includes important transactional aspects such as electronic equipment, payment methods and forms of delivery. The aim of the qualitative research was to present the image and future of clothing e-stores, based on the results of individual in-depth interviews.

Keywords: e-commerce; consumer behavior; fashion industry; own research preferences. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:14:i:57:y:2016:p:176-191

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