Internationalization of the Grocery Retail Market in Poland (Internacjonalizacja handlu detalicznego produktow spozywczych w Polsce)

Grzegorz Karasiewicz () and Mariusz Trojanowski ()
Additional contact information
Grzegorz Karasiewicz: Uniwersytet Warszawski, Wydzial Zarzadzania
Mariusz Trojanowski: Uniwersytet Warszawski, Wydzial Zarzadzania

Problemy Zarzadzania, 2016, vol. 14, issue 57, 19-41

Abstract: The paper presents the internationalization processes in the grocery retail market in Poland in 1990–2015. The study was conducted on the basis of the analysis of secondary data which allowed identifying foreign entities operating in this market and describing key dimensions of their strategy. The basic conclusions of the analysis are the following: (1) market dominance of foreign companies in the grocery retail market – their market share was above 50%; (2) the breakthrough year in the process of internationalization was 2001; (3) the most common entry strategy was greenfield direct investment; (4) foreign investors came from highly developed European countries; (5) foreign companies operate on the basis of large-format stores (supermarkets, hypermarkets, discount stores).

Keywords: internationalization; de-internationalization; retailing; grocery; Poland (search for similar items in EconPapers)
JEL-codes: D02 L81 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://press.wz.uw.edu.pl/ems/vol14/iss57/1 (application/pdf)
http://pz.wz.uw.edu.pl/en (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:14:i:57:y:2016:p:19-41

Access Statistics for this article

More articles in Problemy Zarzadzania from University of Warsaw, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by ().