Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)

Anna Wielicka-Regulska (), El¿bieta Gorynska-Goldmann () and Michal Gazdecki ()
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Anna Wielicka-Regulska: Uniwersytet Przyrodniczy w Poznaniu, Wydzial Ekonomiczno-Spoleczny, Katedra Rynku i Marketingu
El¿bieta Gorynska-Goldmann: Uniwersytet Przyrodniczy w Poznaniu, Wydzial Ekonomiczno-Spoleczny, Katedra Rynku i Marketingu
Michal Gazdecki: Uniwersytet Przyrodniczy w Poznaniu, Wydzial Ekonomiczno-Spoleczny, Katedra Rynku i Marketingu

Problemy Zarzadzania, 2016, vol. 14, issue 58, 109-124

Abstract: The aim of this paper is to systemize the theoretical framework related to the conflict in consumption, exemplified by consumption of food. The article presents the basic concepts related to goal conflict and adapts social and psychological theories describing and explaining the conflict of objectives to identify the causes of conflicts in the sphere of food consumption. The paper describes also the most common conflicts in food choices identified in the literature and indicates the usefulness of a theoretical framework of goal conflict for new food product design and development.

Keywords: goal conflict; food; consumer behavior; new product development; new product design (search for similar items in EconPapers)
JEL-codes: D00 M3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:14:i:58:y:2016:p:109-124

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