The Impact of a Sense of Online Privacy on the Development of the Consumer 3.0 Model (Wplyw postrzegania prywatnosci w sieci na ksztaltowanie modelu konsumenta 3.0 )

Oskar Szumski ()
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Oskar Szumski: Uniwersytet Warszawski, Wydzial Zarzadzania

Problemy Zarzadzania, 2016, vol. 14, issue 58, 74-86

Abstract: The main target of this article is to analyze the impact of a sense of online privacy on the development of the Consumer 3.0 model. In order to verify the above, a study was conducted on a selected group of individual users mostly aged up to 22. The study includes the characteristics of people actively using social media and mobile devices, and presents their approach to privacy with respect to the use of various technological solutions. It also discusses the findings and identifies areas where entrepreneurs should put emphasis on consumer education.

Keywords: consumer 3.0; online privacy; social media; smartphone (search for similar items in EconPapers)
JEL-codes: M15 O32 (search for similar items in EconPapers)
Date: 2016
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