Bridging the Psychic Distance Through Diaspora Networks: The Case of Polish Firms in Brazil

Aleksandra Wasowska ()
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Aleksandra Wasowska: Faculty of Management, University of Warsaw

Problemy Zarzadzania, 2017, vol. 15, issue 70, 59-75

Abstract: The objective of this paper is to assess the role of Polish diaspora in Brazil as a possible distance-reducing mechanism, facilitating the entry of Polish firms to the Brazilian market. We conclude that the activity of Polish firms in Brazil is very limited, due to a significant psychic distance between the respective countries. A long perceived distance is driven by a number of ‘psychic distance stimuli’ (i.e. geographic, cultural, administrative and economic differences). The psychic distance may be reduced by frequent exposure to a country, however, we conclude that so far, the Polish diaspora in Brazil has not served as a vehicle for such an exposure.

Keywords: Brazil; diaspora; international business; Poland; psychic distance (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:15:i:70:y:2017:p:59-75

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