Understanding the Film Audience – Providing Insight into the Viewer’s Experience from Text Mining and Manual Text Analysis of Online Film Reviews

Urszula Swierczynska-Kaczor () and Jacek Wachowicz ()
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Urszula Swierczynska-Kaczor: Lodz Film School
Jacek Wachowicz: UTP University of Science and Technology

Problemy Zarzadzania, 2017, vol. 15, issue 71, 177-193

Abstract: The paper aims to contribute to the research of the film market, starting a discussion and seeking answers to the following problem: What spectrum of film-viewer experiences can be identified and better understood due to the implementation of text mining in the analysis of online film reviews? The presented study was based on the analysis of online audience reviews of five films targeted at a young audience, with their premieres in 2016 and 2017. The findings suggest that implementing text mining as a method of analysis of online reviews can provide valuable insight into the film market, which may be helpful for producers in developing future productions, or altering the communication strategy.

Keywords: text mining; viewer research; film market. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:15:i:71:y:2017:p:177-193

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