Consumers’ Innovativeness and Responsible Consumption (Innowacyjnosc konsumentow a odpowiedzialna konsumpcja)

Anna Olejniczuk-Merta (), Dorota Szepieniec-Puchalska () and Anna Szymanska ()
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Anna Olejniczuk-Merta: Institute for Market, Consumption and Business Cycles Research – National Research Institute, Metaeconomics Unit
Dorota Szepieniec-Puchalska: Institute for Market, Consumption and Business Cycles Research – National Research Institute, Analysis and Monitoring Unit
Anna Szymanska: Institute for Market, Consumption and Business Cycles Research – National Research Institute, Analysis and Monitoring Unit.

Problemy Zarzadzania, 2018, vol. 16, issue 75, 166-181

Abstract: The grounds for considerations and the analysis in this article are provided by two phenomena: consumers’ innovativeness and responsible consumption. The aim of considerations and the analysis is to seek the impact of consumers’ innovativeness on the formation of consumption. The undertaken task was implemented on the base of secondary sources of information and findings of own empirical research. In our article, we provide some insight into consumers’ innovativeness and responsible consumption and attempt to explain the essence thereof. ‘New consumption’ is shown as consumption of the 21st century, with specific features, characterised by diversity and multiplicity of ways of meeting needs and, in consequence, by new behaviours of consumers, not always complying with the requirements of responsible consumption. The presented analysis illustrates consumers’ innovativeness which is still low in Poland and thus does not exert any substantial impact on the growth of responsible consumption.

Keywords: innovations; consumer innovativeness; consumer trends; responsible consumption (search for similar items in EconPapers)
JEL-codes: D11 D19 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:16:i:75:y:2018:p:166-181

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