Business Model of a Creative Company and Design Management (Model biznesu firmy kreatywnej a design management)

Katarzyna Caban-Piaskowska ()
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Katarzyna Caban-Piaskowska: Academy of Art in £odz, Faculty of Industrial and Interior Design

Problemy Zarzadzania, 2019, vol. 17, issue 82, 155-169

Abstract: The aim of the article is to present the creative company’s business model in the context of design management. The article is a literature review. The first part outlines reasons for dealing with the issues of the creative sector, including business models. It presents definitions of the creative sector and of a creative organisation/company, as well as the characteristics of the creative company’s business model. In the second part, reason for focusing on design management issues, its definitions and features are explored. The third part presents a comparison of business models of creative companies with design management. The author also attempts to establish whether any relationship between these two trends exists and what connects them.

Keywords: creative company; creative sector; business model of a creative company; design management; design management features (search for similar items in EconPapers)
JEL-codes: M21 Z1 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:17:i:82:y:2019:p:155-169

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