Re-Internationalization Forms and Impact Factors: Four Cases (Formy i uwarunkowania ponownej internacjonalizacji: cztery przypadki)

Tiia Vissak and Barbara Francioni ()
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Barbara Francioni: Department of Communication Sciences, Humanities and International Studies. Cultures, Languages, Literatures, Arts, Media (DISCUI), University of Urbino Carlo Bo

Problemy Zarzadzania, 2020, vol. 18, issue 87, 27-53

Abstract: Purpose: This paper aims to find out which forms of re-internationalization two Italian and two Estonian case companies experienced and which factors affected them, and through that, to develop the literature on re-internationalization. Design/methodology/approach: It is based on four cases. Findings: The paper shows that several internal and external factors – (changes in) the decision-makers’ international orientation, the (business) environment, firms’ relationships with their business partners, and their unique resources and capabilities – affected re-internationalization. In addition, it explains that the circumstances of initial foreign market entries and the following foreign market exits also influenced the case firms’ re-entry decisions. It concludes that exits and re-entries are normal for international firms and it is not always possible to foresee and/or “plan” them. Research limitations/implications: In the future, more cases could be studied and survey data collected. The issue of decision-making logic needs more research attention and definitions still need development. Originality/value: Knowledge on re-internationalization is still relatively limited and thus this paper contributes toward expanding this knowledge.

Keywords: foreign market entry; de-internationalization; re-internationalization; case study (search for similar items in EconPapers)
JEL-codes: F23 L29 M16 (search for similar items in EconPapers)
Date: 2020
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