The Impact of the Pandemic (COVID-19) on Globalization – The Perspective of Electronic Commerce (Wplyw pandemii na globalizacje z perspektywy handlu elektronicznego)

Witold Chmielarz (), Marek Zborowski and Alicja Fandrejewska ()
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Witold Chmielarz: Faculty of Management, University of Warsaw
Marek Zborowski: Faculty of Management, University of Warsaw

Problemy Zarzadzania, 2021, vol. 19, issue 93, 53-72

Abstract: Purpose: The objective of this article is to examine the impact of e-commerce and m-commerce on broadly perceived globalization factors before and during the COVID-19 pandemic in the opinion of customers. Design/methodology/approach: The CAWI method was used with the participation of individual, active internet users from both periods. The differences between the results were analyzed using the distance indices: city distance and Euclidean distance. The data from March 2020 (before the pandemic) and from December 2020 (during the pandemic) were used as the basis for comparisons. Findings: The findings point to increasing diversification in the product/services range and the growing number of goods and services purchased abroad. There occur much smaller differences with regard to infrastructure factors which have a direct influence on foreign e-commerce. Also, in the respondents’ opinions, greater popularity and more frequent use of international commerce solutions during the pandemic is treated as a factor which supports the development of globalization. The main observed changes during the COVID-19 pandemic are infrastructure changes (staying at home, remote learning, remote work, etc.) and an extend and standardized approach to e-commerce. The second equally important effect is the shift from desktop computers to mobile devices. Research limitations/implications: The limitation resulted from the research sample obtained in the academic environment. Students are a group supporting the globalization processes, where e-business solutions are widely used, but their purchases of products/services, including foreign goods, are often limited due to lack of funds. Originality/value: The original value of the article is the identification and specification of the main factors supporting globalization in Poland during the COVID-19 pandemic from the point of view of electronic commerce.

Keywords: e-commerce; globalization process; e-commerce impact on globalization; pandemic impact on globalization; COVID-19 (search for similar items in EconPapers)
JEL-codes: L81 L86 M15 O33 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:19:i:93:y:2021:p:53-72

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