Brand and shareholder value during financial crises 2008-2009 (Marka a wartosc dla akcjonariuszy w okresie kryzysu finansowego 2008-2009 )

Grzegorz Urbanek ()
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Grzegorz Urbanek: Katedra Zarzadzania Przedsiebiorstwem, Wydzial Zarzadzania Uniwersytetu Lodzkiego

Problemy Zarzadzania, 2011, vol. 9, issue 31, 155-169

Abstract: In the l iterature a strong brand is considered as a factor having a significant impact on shareholder value. A number of studies carried out for the strongest global brands and for periods of relatively stable situation in the market, confirm the positive relationship between brand strength and variously defined shareholder value. The results presented in this paper confirm the positive relationship between brand strength and value for shareholders during the deep economic crisis on the Polish market

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:pzwzuw:v:9:i:31:y:2011:p:155-169

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