Image-building as an element of the IT specialist's social role (Budowanie wizerunku jako element roli spolecznej pracownika IT)

Agnieszka Postula () and Dominika Latusek-Jurczak ()
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Agnieszka Postula: Uniwersytet Warszawski, Wydzial Zarzadzania
Dominika Latusek-Jurczak: Akademia Leona Kozminskiego w Warszawie

Problemy Zarzadzania, 2011, vol. 9, issue 32, 110-128

Abstract: The aim of this paper is to analyse and present conclusions of two field studies regarding the creation of image of the IT specialists' profession. Our research shows that IT professionals seem not to attach much importance to their image. Instead, they prefer to focus on everyday work and tasks, sending a specific signal to the environment, saying that the knowledge and daily challenges are the most valuable source of professional satisfaction for them. The relation between employees of IT companies and their customers is particularly interesting. In this article we try to show the complexity of this relationship as part of the societal role of IT specialist, as well as the professional role, which shows the values shared and reflected as part of their professional environment.

Date: 2011
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