ADDED VALUE OF ALUMNI NETWORKS TO UNIVERSITIES. QUALITY INDICATORS FOR THE WORK OF ALUMNI RELATION OFFICES

Milka Semova ()
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Milka Semova: Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2013, vol. 11, issue 1, 253-264

Abstract: Alumni networks have become of key importance to University competitiveness in the last decades. Investment of human capital and financial resources in alumni relations equips universities with more opportunities for joint scholarships, research projects, laboratories, libraries, new programs, pro-bono services, endowments and venture capital. As a result we argue that alumni networks have direct positive impact on university ranking. This paper reviews the most prominent university ranking systems and achievements of most prominent alumni relation offices. The goal of the study is 1) to prove that former students are remarkable resource for universities, and 2) identify key quality indicators for efficient performance of an alumni office in the current economic context. Findings of this paper can be used for strategic planning of alumni engagement. Review of related literature from Europe, North America and Asia has been done, using deductive and inductive methods of analysis. A broader definition of alumni engagement has been suggested based on five years of empirical data.

Keywords: alumni giving/participation; alumni engagement; University ranking; University Industry collaboration; selectivity on the entrance; constituency-based not-for-profit organizations. (search for similar items in EconPapers)
Date: 2013
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