FUNDRAISING THROUGH UNIVERSITY ALUMNI ASSOCIATIONS IN BULGARIA. SUCCESSFUL PROJECTS, PRODUCTS AND SERVICES

Milka Semova ()
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Milka Semova: Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2014, vol. 12, issue 1, 273-287

Abstract: Fundraising is a function of the reputation of the organization raising the funds, the cause itself, and the economic situation in the country or region where the funds are raised. Alumni Associations are constituancy-based not-for-profit organizations. Their mission is to support their Alma Mater i.e. to support the constant improvement of quality of education of the University. Alumni Clubs have proven direct and indirect effect on the University Ranking and the National Competitiveness. In this respect, alumni club management should be viewed strategically and in long-term perspective. This makes fundraising of the Alumni Associations very specific. The aim of the current paper is to review the context of fundraising in Bulgaria and to suggest a successful model for interaction of an alumni association with different stakeholders. The analysis is based on the five-year empirical fundraising data of the Alumni organization at the Faculty of Economics and Business Administration, which is among the youngest departments of the oldest University in Bulgaria, Sofia University St. Kliment Ohridski.

Keywords: for-profit organizations; constituancy-based organizations; university alumni associations; fundraising; legal framework; sponsorships; donations. (search for similar items in EconPapers)
Date: 2014
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